Even with high expectations for digital, homebuyers want a human touch

In the era of Amazon and one-click purchases, buyers are looking for easier digital experiences when they shop — including when they shop for homes. The mortgage industry has recognized that desire and continues to make the process of applying, getting approved, and closing on a loan faster and more digital than ever before.

But the demand for digital options doesn’t eclipse a much more fundamental need, revealed in Ellie Mae’s 2019 Borrower Insights Survey: borrowers still crave human interaction in the midst of a digitally-driven loan origination process. After all, this is one of the biggest financial transactions they will make in their lives.

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Source: HousingWire | Alyssa Stringer